Visual identity & branding

Your brand is eitherdoing the selling orkilling the sale.Your brand is either doing the selling or killing the sale.

Craftixy delivers end-to-end brand identity design for businesses that want to look like the market leader in their industry from strategic positioning to every visual asset your business will ever need.

100%

Client-owned code, no licence fees

12+

Industries served across US & worldwide

1 team

Brand, software & automation under one roof

6-12 wk

Typical delivery from brief to go-live

Illustration of a premium brand system: logo, colour palette, typography, and brand guidelines assembled into a cohesive identity.

Design Tools we build with:

Figma
Illustrator
Photoshop
Indesign
After Effects
Premiere Pro
Canva
Blender
Spline
Adobe XD

What We Deliver

Every brand asset your business needs, built from the ground up.

Not a template. Not a stock logo with your name swapped in. Every deliverable is designed specifically for your business, your audience, and your market.

Logo Design & Brand Mark Systems

A complete logo system built to work across every surface digital, print, signage, and merchandise.

  • Primary logo, secondary lockups & icon mark
  • Horizontal, stacked & monogram variants
  • Light & dark, full-colour & mono versions
  • All source files: AI, EPS, SVG, PNG, PDF
  • Favicon & app icon set
Logo system sketches, brand mark construction, stationery, and digital logo previews.
Strategy illustrations with targets, mountain goals, positioning blocks, and reports.

Brand Strategy & Market Positioning

The thinking behind the visual. We define who you are, who you're for, and why anyone should choose you.

  • Brand discovery & competitive audit
  • Brand personality, tone of voice & values
  • Positioning statement & brand narrative
  • Target audience personas & messaging matrix
  • Tagline & copywriting frameworks

UI/UX Design For Web & Mobile

User interface and experience design for web applications, SaaS platforms, and mobile products.

  • User research, journey mapping & personas
  • Wireframes, lo & hi-fidelity prototypes
  • Full Figma design system & component library
  • Responsive web & mobile app UI design
  • Developer-ready Figma handoff with tokens
Web and mobile interface sketches with desktop, phone, and tablet layouts.
Pitch deck and investor presentation illustrations across laptop, slides, and report layouts.

Pitch Deck & Investor Presentation Design

High-stakes investor decks and sales presentations designed to command attention and close the room.

  • Investor pitch deck design (Seed to Series B)
  • Sales & capability presentations
  • Board & quarterly report design
  • Conference & speaking slide design
  • PowerPoint, Keynote & PDF delivery

Marketing Collateral Design

Every print and digital marketing asset your business needs designed to the same standard as your core brand.

  • Business cards, letterhead & stationery
  • Brochures, flyers & sales one-pagers
  • Email signature & HTML email templates
  • Trade show & event display design
  • Packaging design & product labels
Marketing collateral illustrations including brochures, stationery, packaging, banners, and printed brand assets.
Social media and digital ad creative across posts, stories, ads, video, and profile formats.

Social Media & Digital Ad Creative

On-brand digital creative for every platform designed to stop the scroll and perform against paid and organic goals.

  • Social profile & cover design
  • Branded post & story templates
  • Google Display & Meta ad creative
  • Animated social graphics (After Effects)
  • Content calendar template design

Typography & Color System design

A complete typographic and color system for consistent recognition across every touchpoint.

  • Primary & secondary typeface selection
  • Type scale, hierarchy & pairing rules
  • Full color palette primary, secondary, neutral
  • WCAG 2.1 AA accessible contrast ratios
  • HEX, RGB, CMYK & Pantone specs
Typography, color palette, contrast, gradient, and brand application examples.
Brand guide, logo system, color system, typography, visual elements, and brand application documentation.

Brand Guidelines & Identity Documentation

A single source of truth for everyone who uses your brand, so your identity stays consistent at every scale.

  • Full brand guidelines document (PDF & Figma)
  • Logo, color, typography & imagery standards
  • Tone of voice & messaging guidelines
  • Do/don't usage examples for every asset
  • Figma brand asset library for internal use

How We Work

From discovery to delivery,
a process that removes guesswork.

Every brand project follows a structured process designed to produce the right outcome, not just a pretty output.

01

Brand discovery

Deep dive into your business, market, competitors, and audience. We leave with everything we need, you leave with clarity.

02

Strategy & Direction

We define your brand position and personality. Two or three creative directions are presented - you choose, we refine.

03

Design & Iteration

The full visual system is designed with structured revision rounds. We do not proceed until you are fully confident.

04

Collateral Production

All agreed deliverables are produced to the same standard using the brand system as the foundation.

05

Handover & Training

Full asset handover with all source files, brand guidelines, and a team walkthrough session.

We know what your industry's market leader
looks like. We build it for you.

Every industry has its own visual language. We understand what premium looks like in your market because we have already designed for it.

1

Law & litigation

Your paralegals did not spend years in law school to spend their days on admin work.

2

Healthcare & med-tech

Trustworthy, clinical-grade brand design that communicates competence and patient care without looking like every other practice.

3

Financial services

Precision and credibility built into every visual decision for firms handling high-stakes capital and demanding clients.

4

E-commerce & DTC

Conversion-optimised brand identities and product creative designed to perform across digital channels and physical packaging.

What you Receive

Everything delivered. Nothing held back.
Owned by you permanently.

Every brand asset we create belongs entirely to you. No ongoing license fees, no vendor lock-in.

  • All source files (AI, EPS, SVG, Figma, PSD)
  • Colour palette with HEX, RGB, CMYK, and Pantone specs
  • Full brand guidelines document (PDF and Figma)
  • Typography system with licensed font files
  • Complete logo system - all variants, formats, and colour versions
  • Figma brand asset library for internal team use
  • Handover session & team training on all deliverables
  • All agreed collateral production-ready deck, website, stationery

Two ways to work withus. No hidden costs.Ever.Two ways to work with us.
No hidden costs. Ever.

Every engagement starts with a free Logic Audit so both sides are fully aligned on scope, timeline, and cost before any work begins.

Most Popular

Fixed Price

One project. One price. No surprises. We scope it, price it, and deliver it. The number agreed at the start is the number on the final invoice.

  • Fully scoped and priced before work begins
  • No hourly billing, no retainer required
  • All revision rounds included in scope
  • Full source code, documentation & training handover
  • Changes agreed and priced transparently

Best For

a new web application, mobile app, Shopify build, or website with a clearly defined scope.

Monthly Retainer

A dedicated engineering and design team at a fixed monthly cost for businesses that need ongoing development without the overhead of in-house hiring.

  • Dedicated team, fixed monthly cost
  • Scale resource up or down as requirements change
  • Priority support & ongoing development included
  • Covers new features, maintenance & integrations
  • No long-term commitment required

Best For

businesses with evolving technical requirements continuous feature development, product iteration, or ongoing platform maintenance.

Everything you need to know about visual identity & branding with Craftixy.

A full brand identity service from Craftixy includes logo design and all logo variants, brand strategy and positioning, typography and colour system design, brand guidelines documentation, pitch deck design, marketing collateral, and UI/UX design. Every asset is delivered as client-owned intellectual property with full source files — no ongoing licence fees and no dependency on Craftixy to continue using your brand.

Ready to Build?

Ready to build a brand that does the sellingfor you?

Book a free Logic Audit. In 30 minutes we will scope exactly what your brand needs and show you what it would cost. No pitch. No obligation.

Joins firms like Golden Financial Solutions that chose to build rather than hire.